Apple was forced to... pull out an ad campaign about the new iMac following complaints from the Alliance of Eating Disorders (!?!$*%!%*!).There was an explicit suggestion that thin (as opposed to fat) is 'connected to power'... "I must say that I find the new IMAC campaign troubling and extremely triggering," said Johanna Kandel, the Executive Director of The Alliance. "Apple's revamping of the Duchess of Windsor's adage draws a direct connection between being thin and being powerful. While this concept may work well from a technological perspective, it can become deadly in the eyes of an individual that is genetically predisposed to developing an eating disorder."
Yeah, right! Let them start eating one half of what they usually do and it's a good start for getting them back to normal. C'm on folks, everyone is responsible for the way he/she looks... the rest is a pile of... Of course thin is connected to power... because power naturally goes with style and brains and beauty... fat only cares about feeding itself and it's got no time for anything else...
In another occasion Sony had to pull out a PSP campaign for their white version of the product. I agree, that case was a lot more rude... a woman, white like one pulled an entire sack of flour over her head, was grabbing a black woman by her jaws. Too reminiscent of white supremacist behavior... only thinking that this ad was originated by a company from a country where people are neither white nor black makes me LMAO...
The bottomline... ads creation is a tough job, especially so if the campaign concerns a leading company under the spotlight, and as long as leaders of special interest groups around the world are desperately seeking their five minutes in fame by publicly making a point, so to say, in the interest of their members. We 'know' better than that, don't we?
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