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Apple said Friday it was donating $100,000 to fight the proposed ban on same-sex marriages in California, taking a rare political stand that may win some customers and irk others.
The computer and gadget* maker joined Google, Qualcomm and Pacific Gas & Electric Co. in declaring opposition to Proposition 8, which would define marriage as only between a man and a woman.
“We strongly believe that a person’s fundamental rights — including the right to marry — should not be affected by their sexual orientation,” an Apple statement said. Wading into a social issue with a six-figure donation is unusual and risky for a company that sells goods primarily to consumers, according to marketing and corporate governance experts.
James Klein, a designer and writer in Newport Beach, Calif., cheered the company’s stance. “It makes me feel so much better about the company I purchase from,” he said.
But Apple’s decision could drive away customers who disapprove of same-sex marriage, said Peter Sealey, adjunct professor of marketing at the Peter Drucker Graduate School of Management at the Claremont Graduate University in Claremont, Calif. Sealey** said he personally opposes Proposition 8 but thinks Apple’s decision was “wrong-headed.” “It will hurt shareholders of Apple,” he said. “People will not buy a Mac because of this decision.”
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*I like the gadget part... so, mobile phones are gadgets, eh? And music players? I wonder whether this reporter dude has been living under a rock in the last 30 years...
** I don't know about you, folks, but I have the feeling that this big-shot PD School of Mgt professor is kinda full of neocon shit with statements like these. You can't even believe how this dude made it to a teaching chair in a California school at all! If you said Kansas City I might even understand it... Way to go man... John the fixer may even have a free post in his future cabinet for you if he ever makes it to the White House!
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